Yin Yang etc.

The great thing about having a museum dedicated to the Vikings is just how yin-yangy that is. Because Vikings are tough and active and very masculine, ie: yang. Museums on the other hand are places to think and learn quietly in a communal setting with family and friends, qualities embedded in the feminine aspect yin. Thus the idea of the museum appeals to one segment of the society, the more aggressive and even militaristic, whereas the experience of the museum appeals to a different segment of the society.

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