No animals were harmed in this study

I am always interested to note which foreign news stories get picked up by the Icelandic media. This story of a study from Newcastle, England made it into the Icelandic news, and I note that unlike the American press, which might make light of such a story, this actually resonates with a serious academic article published in an Icelandic journal recently about cow-naming conventions. This is important stuff in a country rather dependent on dairy products.