Honey Nut Cheerios

A while back, I met the Icelandic representative for General Mills products, a fidgety sort of guy. He informed me (as he undoubtedly had told others) that Icelanders are the top consumers of Honey Nut Cheerios world wide. I assume he meant per capita. This is why it is one of the few non-Icelandic products whose packaging is tailored to this market; the little bee speaks Icelandic here. We had this conversation on a beautiful sunny day, not unlike today, standing in front of Islendingur, the replica Viking ship. I haven't decided yet whether there was a connection.

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